To me, the name Jehovah is a label - one that's been marketed very cleverly - to be synonomous with the Witnesses.
And as the marketing dept in Brooklyn has done such a superb job - I will never speak, hear or read that name without a start of displeasure...a feeling of loathing...a dull ache in the pit of my stomach...and a flare of anger.
And I despise the fact that one of these days I might have another nightmare about being attacked by demons, and I might awake trying to scream that name to protect myself.
Childhood programming can be a real drag!