How do Cults recruit and keep their members?
It starts with learning something new that was not known before...
Perhaps you're right in the sense that they tell you something you think is a brilliant new "truth", when, of course, it is not true at all (we are talking about cults, here.) Mostly I think they start that sort of thing which quickly moves into telling you that you are different than everyone else and you are put under hardships and persecuted and make all of these sacrifices because YOU are BETTER than everyone else... you have the secret... you are the chosen lucky ones.
The pretty design graphics
Agh. Actually, my Mother was an artist, so I was always very uncomforably embarrassed by just how bad the society's illustrations were. Gaghck! I used to dream as a little girl of going to Bethel one day and doing decent illustrations for them. (On reflection this really makes me laugh, I guess I was more pompous than I thought!)
The "mental regulating" that takes place
I don't know... it still makes me kindof sad and angry. I'm just glad I survived it and got out!
Oh, and I'm sure jgnat will answer your question herself when she sees it, but... her beloved husband is a JW... she never was (but man, she has done her homework in the meantime!)