by Fisherman 39 Replies latest social current
What I can't stand, are the relentless adds for medications. one after another, after another......
Dismembered
Would the real DRUG PUSHER'S please stand up! After listening to the side effects it's a wonder anyone would want to take the stuff their pushing.
I used to love those 'zoom zoom' commercials. Some commercials are great, most are embarrassing and/or annoying. I am embarrassed to admit how much I love a good commercial though!
Gary, I hate the caveman commercials. I do not like any of Geico ads. If I had the cash I would bring some suits against these intrusive commericals. I do not mind seeing a commercial once in a while. I think that the fcc is not doing its job.
I think there are a lot of stupid commercials. I really hate listening to my husband complain about how stupid they are and why they are so stupid-the entire time he has the commercials muted. Like he is LESS annoying than the commercials???
Most seem pretty legal and they are the price we pay for overpriced actors in our favorite shows. That is why TV is free (ok, as I pay the comcast bill, I laugh at myself-but mostly its technically free)
Tivo is a good idea if the commercials drive you nuts. Video also.
It's been interesting reading your comments. I own a marketing agency and create advertising. (Primarily Radio--but some TV as well.)
Advertising works best when the product or service being promoted has a good, solid Differentiating Idea. (Think Nextel's little walkie-talkie feature, Walmart's "lowest price" distinction, or Volvo's ownership of the "safe car" concept.) When this Differentiating Idea is present--and the advertising focuses on it, it works beautifully every time. The problem? Today major ad agencies that handle the really huge, lucrative advertisers spend about 60% of their time trying to dazzle the client so that they are not tempted to accept the advances of competing agencies. This means they are constantly trying to WOW them with clever or sexy ads--instead of helping them differentiate their product and making sure their advertising lasers in on that differentiation.
I know lots of major agency Creative Directors. A large percentage of them are more engaged by, say, writing jokes for Jay Leno--than by creating effective advertising. They are aspiring Saturday Night Live comedy writers. But agencies hire these younger writers to create this "WOW" effect--and too often if falls flat.
That said, I think there's a lot of really good stuff out there too.
Confession
yes, I too don't understand poking fun at Neanderthals! A Tivo or DVR is the best way to deal with commercials. Anyone remember when commercials used to be a full minute? Or how companies would sponsor an entire TV show?
There are some commercials that i like. The toyota rav commercial w it morphing and cool music. Also, here in canader, tim hortons had some good ones last summer about their ice cappachino.
S
I know lots of major agency Creative Directors. A large percentage of them are more engaged by, say, writing jokes for Jay Leno
You mean that leno doesn't come up w his own stuff??!! Btw, thanks for explaining how it works.
S
I'm annoyed by the modern commercials that tell you nothing about the product. Sales reps are even taught that what they are selling is an emotion over anything else. So if they want to sell you a car they rarely lift the bonnet (hood) or tell you about the mechanics but concentrate on how pretty it looks or the snob value the shiny new paint will impart. As an ABC TV and radio* loyalist I don't get annoyed often though
*Australia's equivalent of the BBC.
the commercial with Jessica Simpson..........dsl or something...........when she says
I dont know what it is but i want it.
I turn the channel now, everytime, and wind up watching something esle.
I do like the Geico commercials.
purps
