1975 had very limited printed exposure - most of the hoopla came from this very kind of "Bethel Elder Gas Leakage" during special events or assemblies.
The big difference between 1975 and 2007 is $$$. 1975 was during the hey days of growth. 1975 was used for growth. They must realize that growth has all but plateaued now. So if donations are down, publisher growth is at the very minimum, and the cost of printing literature isn't being recouped, what does that leave them with to do?
- They can try and raise donation levels - they've been at this for a long time; it doesn't seem to be working.
- Boost publisher ranks - people are not as receptive as they used to be(too materialistic and they want an education); plus the internet is exposing their little scheme.
- Cut literature expenses - stop printing so damn much; say Matt. 24:14 has been fulfilled