The whole Masterplan will save a fortune on paper.
Think of it.
Only the study articles are to be in the Koolaid edition.
At present each family member gets a 32 page magazine, of which only 10 - 15 pages are study articles. The rest is needlessly duplicated material to be read at leisure.
Each family will now only need 1 complete magazine plus the koolaid copy for each member.
Wth a circulation of 57 000 000 each month, after 2008 it will mean only 6 000 000 koolaids nead to be printed and 20 000 000 for the bird-food to line their bins with.
That is quite a lot of trees over a year, and millions less $$$ on paper.
HB