This is my standard form letter that I send out to ignorant JW's about beards
For the first approximately 10 years during his leadership of the Bible Students, Rutherford would praise CTR and even stated that he was leading the movement personally while being "beyond the vail"( from the heavens after his death). So for a time the Judge promoted remembering CTR to retain followers and to not rock the boat. Rutherford did this because as a smart business man he knew if he had not praised CTR at the very beginning, the society would lose even more followers those who were still loyal to CTR.
As time past rutherford established himself without question as the spiritual leader and president of the society. Like first century christians though who followed different brothers like Apollos or Paul, there were brothers at Bethel who still looked to CTR as their spiritual leader and held him and his teachings in very high esteem.
Rutherford was well aware that many male members of the Bible students emulated CTR by growing long beards. It was at this time that the Judge decided it was time to get the brothers to forget CTR. He didn't want creature worship of the founder of JW's or him becoming an icon. He began a slow and careful plan to get CTR out of the consciousness of the Bible Students. The Judge thus ruled that beards were "out" in the Bethel families. He cut off the beards of Jesus, and Adam in WTS illustrations. All of the sudden, naturally recurring male facial hair was "un-Theocratic." Brothers were even told they couldn’t grow a mustache unless they wanted to lose there "privileges." The Bethe rules trickled down to the congregation and the rest is history.
The funny thing is if you ask A jw why you can't grow a beard there usual reponse is we don't want to be associated with the hippie movement or uncleaness of the 60's.They don't even realize that the beard ban was made way before then. Matter of fact it wasn't until the 70's that the mustache rule was relaxed this being because of the great popularity of facial hair in the 60's and 70's.