'Creating a sense of Urgency!' that's the phrase I was looking for!
What it really means is frightening the flock half to death and then you can get them to do anything you want them to!
There have been many changes as of late in the WT society!
All done to create a 'Sense of Urgency!' aka FEAR Tactics!
If public attendance at the KH was 'limited' in some way, couldn't you just hear them saying 'The Ark Door is About to Close! All Aboard Now!' ?