They are always talking about the prize. They liken it to a race where the runners are supposed to highly train for it. They are supposed to spend years doing things to get ready for that one big day, and then go all out to win the race. The field misery is compared to this: they want everyone to prepare for it and participate as if they were going to win only if they came in first place.
Then there are all the rules. In a race, the rules are intended to keep things fair for all contestants. The Watchtower rules only serve to maximize the gain for the Tower and the loss to the participants. Break one, and you lose the prize. All this suggests to the average witless that, unless they are going all out, they are going to die. And including dying for lingering at the Kingdumb Hell before getting out in field circus (comparable to lingering at the start line at a race) or taking a coffee break or warming up while out (like taking a break in the race).
What they don't tell you is that it's the race itself that is unfair. In a real race, everyone knows exactly where the finish line is. You cross it, you are done. The path is clearly marked. It may be difficult to follow at times, but everyone knows ahead of time exactly the path. The Watchtower race, however, keeps changing. There is no clear finish line. The path and the rules keep changing. The race is therefore unwinnable, since the finish line keeps getting moved back. Sort of like thinking you are in a 100 yard/meter dash only to find out that the finish line keeps getting moved farther. So you waste the energy sprinting the first 100 yards, and having to run the whole race at sprinting speed. No marathon runner ever wins doing that (otherwise, the 2 hour mark would be cake). Likewise, no one is going to win the Watchtower race.
I have noticed that, when I likened the race to a long distance race instead of a 50 yard dash, the hounders kept hounding me to sprint as if the finish line was only 50 yards ahead. And they are still in, wasting their time going to a finish line--that is not there. I wonder what they are going to do when they find out, too late, that they have been going the wrong way all these years--and trying to hound me to also go the wrong way.