It would be easy to place a value based on the number of posts. This is common industry practice, and at $5-$10 per post then maybe Simon would listen. In reality, I wouldn't be surprised if Simon was approached in the past to sell the site or close it down, either directly or through a third party. If he hasn't, its only because the WTS is clueless. The feeble attempts by wannabes to create similar sites just shows that there is no equal to this site and that the success of this site is due in large measure to the integrity the owners have shown in sticking to their own principles and vision for what this site should be about.
The real value of the site is priceless and the purpose of it being set up in the first place was not for profit, and for that reason I don't think the owners would sell for any price.
I on the other hand, would take the money and spend the first year on the World Poker tour trying to parlay it into 12M.
R's Hubby