. http://news.excite.com/news/r/011110/07/odd-jeans-dc
LONDON (Reuters) - Women have been faking it for years thanks to the wondrous properties of the booster bra. Now men are getting in on the act with a new pair of jeans designed to maximize their "upfront" appeal.
Jeans maker Lee Cooper says it has re-released its subtly named 1970s "Packit" jeans -- redesigned to give every man the kind of eye-popping trouser frontage normally associated with mustachioed porn stars or a well-placed pair of socks.
"The bulge has become the fashion statement of the season," a spokeswoman for the company said.
"The (jeans) are designed for the ultimate in bulge enhancement...so men can put their assets on display."
She said the original skin-tight version of the jeans, released in 1978, had been popular supporting acts for a host of pop stars and rock legends including Bruce Springsteen and Jon Bon Jovi.
The 2001 version has been redesigned with a new type of body-friendly denim which allows men to "follow fashion without risking their health or sexual prowess," she said.
"But ultimately, just like the Wonderbra, if you haven't got the right equipment in the first place, there is only so much the jeans can do."
closer
