The answer to making it easier for worldly people to join: The Showcase Edition of the Washtowel. That contains the soft version, often greatly watered down to appeal to the average worldly person. And then, once they are in, they get the Kool Aid version. From there, they are gradually expected to comply with the hard version. By then, of course, it is too late.
The policies are altered to make it LOOK easier for people to comply. However, they are not actually any easier. Note the book study change. So far, there is no indication that they are going to replace it with an evening of field circus and start hounding those who miss it. They are doing that separately for a reason--to make it appear that nothing of the sort is going to happen, and then bring it on out of the context of the original letter.
Another thing I noticed was the ban on entertainment passed in the 2006 Grand Boasting Session resolution posted at www.jehovahs-witness.com/10/115757/1.ashx . And now, with the "valueless things" washtowel study coming up this June 1, they are going to begin implementing that. Notably, it is worded so the average witless is not going to be able to see it coming and many apostates did not believe it either! And now, it is beginning to take effect (Blondie will have more information when that study article is posted). Keeping things vague and disjointed like that prevents people from seeing that the organization is never going mainstream--all the while, they make changes to look like they might and to sucker worldly people in.