From what I have noticed in my somewhat limited exposure to the JWs is they attempt to make the initial contact information such as Awake, public watchtower and brochures like this looking pretty mainstream, no discussion of 1914, no Jesus = Michaeal, no torture stake...why scare off a potential convert immediately.........wait til they have had a taste of the koolaid on their lips....wow, this doesn't taste too bad, maybe I should have some more.
While things like Jesus being Michael, no toruture state, tend to enhance the message of the JWs, 1914 is a very intergral part of their message.
Here they have a brochure that supposidly tells us the "bibles message" without discussing how that "message" relates to the modern day organization. From a practical standpoint, leaving out referances to the organization and 1914 makes sense. Potential members may see such things as a display of arrogence, something that could turn people off.
I remember one time going on a return visit with a man I placed a "Require Brochure" with. He told me he read it, but when it started talking about 1914 he thought that was garbage and just threw it away. It just stuck out for him as total nonsense and he called us out on it. We couldn't explain the teaching, and he used that as an opportunity to embarass us.