One of the principal problems the WTS has is, how do they motivate the rank & file witnesses to do more in the preaching work?
Over the past 3-4 years, one thing they have tried is a series of "special" field service campaigns. Two or three times a year, there is a concerted effort made to cover all the congregation's territory with district convention invitations, Memorial invitations, "special" tracts, etc.
But, in effect, with these special campaigns comes along a subliminal message that the Society expects, indeed demands, that it will be a colossal failure.
For example, consider the campaign to invite the public to the district convention. Each JW is given a packet of 50 invitations to distribute.
Let's pretend for a moment that 4% of the people who receive the invitation become temporarily insane and actually decide to attend. That would be 2 invitees per JW.
So, at a typical DC, where maybe 8000 people were expected to attend, there would instead be 24,000 people (8000 JWs + 16,000 invitees). Traffic would be hideous, the convention site would be so overcrowded the fire department would have to be called out, the program would be cancelled due to building overcapacity, and all that "rich spiritual food" would not be delivered.
Even a 4% success rate would cause such havoc that the program could not be carried out. For the convention to go on, the Society must hope that 99% or more of those invited promptly throw away the invitation.
The Society sends out Wtnesses to engage in a "special campaign" which not only do they expect to be a colossal failure, but that must be a colossal failure.
It takes all of 30 seconds for a reasonably intelligent person to figure this out, if only in his subconscious.
So remind me again - why exactly is this a "life saving work"? And why is it so "urgent"?
If the Society's message must have a 99% + failure rate, whence the motivation?