I am surprised how many lean toward the GB just being evil lying manipulators. To add to my problem with that, we have Ray Franz' two books. If they were already evil liars back then, they must have stuck to the inner circle of the inner circle- back room meetings with just a couple of the GB members. They must have allowed people into the GB and slowly brought them around to the facts that Holy Spirit doesn't guide them. Ray Franz seemed to think that they genuinely believed their own crap.
I saw it at lower levels. More and more members are becoming like Ray Franz as they see inconsistencies, but enough go along with WTS no matter what. Go just one step above elder in a local cong. (C.O.) and their whole life is entangled in WTS supporting them. Plus they all had to pioneer to get their positions, so they did invest alot. So I can imagine many believing in the organization survival so much that they feel it is okay to lie to and manipulate the members for the sake of the corporation. They feel it is their God-given assignment to retain members and recruit more, and to get their money, they think it's for the everlasting good for people that WTS survives, more important that honesty or the care for the individual.
Much of what I read here has helped me consider this, but I am still stuck. The people in the upper room racking in billions of dollars live good, but they don't live good enough to justify doing what they do for money and power. I still have enough anecdotal evidence to keep alive my feeling that they believe they are serving Jehovah and they have learned from the OT and from each other that Jehovah allows such crap to take place.
The following quote from DNCall seems to explain it to me:
When the GB meets, they pray for the holy spirit to guide them. To the extent they are following the direction set forth in the spirit-inspired Scriptures, they can be said to be "spirit led." However, since they are also imperfect, there will be times when they fail to fully discern what the Scriptures are saying.
...So, when adjustments are made, even major ones and reversionary ones, it is credited to a more complete understanding of the Scriptures. This would include acknowledging, if only to themselves, that they were wrong in the past.
Perhaps for a different reason that DNCall posted, I saw something there. From having elders' meetings where we prayed for Holy Spirit, I get this. We prayed, then we assumed that our own opinion was "blessed." If Jehovah allowed us to continue feeling a certain way after praying, we felt that Jehovah gave us that feeling. I can imagine the GB members doing that. When a newbie or someone with a conscience speaks up about the manipulating and deceiving of members, they say "We prayed over it, Jehovah still allowed us to think it was a good idea."
The book, MISTAKES WERE MADE (BUT NOT BY ME) helped me understand how they could slowly lead themselves down a path that is so obviously wrong. http://www.amazon.com/Mistakes-Were-Made-But-Not/dp/0151010986
But it is obviously wrong only to people who are outside of that path. When you are on it, you justify every small step until you are way off the trail. Police will justify planting evidence to get the bad guys off the street. Soon, they are planting evidence to get "someone" off the street to satisfy their arrest reports and the media. They start feeling that the party "could have" done the crime and is typically a petty criminal anyway, so they are doing everyone a service. They start to justify interrogation techniques that have caused even innocent people to confess to crimes. They tell themselves that they only do this to guilty people and only guilty people would ever break down under such pressures.