Nah that ain't a much of a rub...... They have already started dismanltling Rutherford, but they ain't in the mind of any 1928 bandage yank.
For instance with this years AGM we see the GB trying to create 'imminence' but also giving themselves say another 124 years via the 'generations' overlapping schtick. This allows them now to dangle the well trotted out carrot but also allows for the R&F to know it may be awhile but 'they just don't know' as Losch commented back in the Zones......
Now imagine if you will a series of articles that increase the message of 'living a purposeful life' of modesty, meek & mildness of preaching, helping others in Christian good will and a simple life of being in 'expectation' not knowing when but having lived 'ready'. When coupled with some 'modernizing' of intepretation by ridding themselves of Rutherford's legalisms and poof......you now have a religion that will survive another hundred years with an easier conversion and higher retention. With this the WTS can move into expanding Gilead into a very small BYU and encourage other things that have proved successful with the Mormons.
A WTS version of the LDS would rake in billions and if the doomsday Mormons can survive this long and thrive off the attention seeking rants of a 17 year old boy........well than surely a legal led corporation with millions of adherents can too.