I can only think of one way to get it up to a LEGITIMATE 7 million, let alone 14 million. You need to produce more value than you are taking from those who are in it. If they get more benefit from being members of the organization than they are forgoing, they are more likely to stay in (and, if they do leave, it is more likely to be just a time out than permanent). However, if they are taking more from people than people are getting from the organization, they will not stay in.
This hounder-hounder might be looking at the statistics that are being put out. But, you cannot possibly tell me that they have an honest, legitimate 7.3 million active publishers. If you take away the fake time slips, children being dragged out, and those who are there solely because they need to keep family ties or witless landlords or employers, you are looking at even lower numbers. And, if you only include the ones that realistically have a chance of being in the New Dark Ages, you are looking at less than ONE million. They are never going to get anything like 14 million if they keep destroying value in people's lives.