This has been discussed...and discussed...and discussed some more on this board. But I thought I'd go ahead and put down my thoughts on why the WTS changed the meaning of "generation" again in 2010, after changing it in 2008. In short, I think the 2008 "new light" caused many JWs to doubt that The End is imminent, so the WTS tweaked the meaning of "generation" to re-kindle the zeal in the flock. A bit more explanation follows below.
For the sake of completeness, here is a list of the Society's various meanings of "generation" over the last few decades:
- pre-1995: people who were old enough in 1914 to discern that the Last Days were beginning (the so-called "generation of 1914")
- 1995: wicked people alive during the Last Days
- 2008: anointed JWs alive during the Last Days
- 2010: anointed JWs whose lives overlap with other anointed JWs who were alive during 1914
I think the 2008 generation change had an unwanted effect. It caused many JWs to think that The End may not come in their lifetime. Shortly after the 2008 "new light" came out, I heard through the grapevine that a long-time elder said that when he read this article, he realized that he was going to die in this system. I doubt he was the only one with this reaction.
The Society may have been surprised that the 2008 new light elicited such reactions. In a way, I was surprised about the hoopla that surrounded it. As far as I'm concerned, there's no practical difference between the 2008 and 1995 doctrines--in both cases, 1914 is irrelevant and there's no limit to the length of the Last Days. To this day, I'm not sure why the 2008 generation change had this effect--I recall seeing lots of discussion on JWD around that time, and for the life of me, I never understood how the 2008 new light made one iota of difference in the date for The End.
But, for whatever reason, in 2008 a number of JWs came to the realization that The End wasn't as close as they thought. The Society had to do something about it. So, the theme of the 2009 District Conventions was "Keep on the Watch"--it was an absolute fear-fest. Then, in 2010, the Society decided to tweak the "generation" to add a bit more urgency.
Based on what I've read on this board, the Society seems to be (as a practical matter) trying to tie in the new generation to the ages of the guys currently on the Governing Body. While this is not as clear as the old "generation of 1914" teaching, it does give JWs a light at the end of the tunnel. Combine that with the current economic problems, oil spill, etc., and you have a recipe for some good old fashioned End Times Hysteria. And that's what the Society does best.
Thoughts?