Growing up JW, the elders in my congo never wasted an opportunity to remind the youth in my congo that we should always endeavor to do what is “correct” in God’s eyes, NOT what the world considers to be “popular”. This would cover just about every subject (clothing, music, sports, entertainment, etc.).
However, when it comes to the one thing that should probably matter the most to all Jay Dubs (correctly pronouncing God’s name), “popularity” takes precedence over “correctness”. This never made any sense to me.
Notice what Freddy Franz wrote about this in the Watchtower December 1, 1950 page 474:
“[…] the translating Committee says: “While inclining to view the pronunciation “Yah-weh” as the more correct way, we have retained the form ‘Jehovah’ because of people’s familiarity with it since the 14 th century.”
Just 7 years later, he wrote the following in the Watchtower April 15, 1957 page 230:
“Some scholars prefer to pronounce the name Jah’veh or Jah’weh, but today Jehovah is the most popular way of pronouncing the name.”
So much for doing things correctly…