Part of the success (such as it is) of Russellites into Jehovah's Witnesses was the BRANDING process.
What made Rutherford's new religion a better BRAND NAME and product than the other brands (denominations) on the market?
Separating by difference, Rutherford created a contrast/compare model for JW's to conform to.
How is Coke different from Pepsi? Take the Pepsi challenge and taste for yourself!
Coke and Pepsi look alike in a glass with ice, don't they? The marketing and sales of those soft drinks has to
create SIGNFICANT (seeming) DIFFERENCES in the mind of the public.
Rutherford had to separate Jehovah's Witnesses from Baptists, Catholics, Methodists, Adventists and Bible Students who followed Russell
but who refused to go along with him.
Rutherford acheived his distinctive difference by a batshit-crazy effort to make JW's OPPOSITE of every existing christian denomination.
Black became white. Day became night. Up became down.
All these changes were wrought by a completely fabricated system of Theology largely dreamed up by the intellect of Fred Franz and the
diabolical mindset of Rutherford himself along with a cadre of non-conformist writers and thinkers at Bethel.
If you had a weird belief or idea you could take it to Rutherford and chances are it would be published!
The Doctrine of the Torture Stake is flummery and poppycock AND always has been.
jESUS, you will recall, for some number of years, among JW's HAD NO BEARD. This was "proved" by their theology too!
That is, until it fell by the wayside just like this one will.
The Blood Doctrine has slowly wasted away with niggling exceptions like a melting ice cube.
The Generations Doctrine has evaporated under the heat of Apostate complaint.
Where reality intrudes Watchtower theology skulks away into the darkness from which it emerged.