Seems to me that we're playing into the Society's hands here.
'Apostate' is the most evil and vile word for JW's. I suspect it's even more of a terrifying trigger word than 'Satan' or "Demons", for them.
The Society gives us that label which they have negatively loaded in order to make it impossible for JW's to hear us or have anything to do with us. The word is associated with other words like "poison" and "toxic", "disease" and "filth".
So what sense does it make to use it and allow the Society to have it's way?
The truth is the vast majority of us are or were not ever "apostates" as the Scriptures define it, nor even as the Society defines it. Neither the literal and Scriptural nor the Society's fabricated hateful definitions apply. So why do we accept this label?
I can imagine that by using it here we often cause shudders of fear and revulsion to go through inquisitive JW's who read it, perhaps driving some away? That's what bothers me.