It might cause cognitive dissonance Mad, if it ever got that far. But I suspect most JW's would click on JWN, see people openly calling themselves 'Apostates' (they might as well call themselves 'Servants of Satan', as far as a JW is concerned) and immediately leave.
The Society created a psychological trigger, a strong 'mind-control' conditioning tool in the label 'Apostate'. By using it we pull that trigger on JW's fearfully peeking at JWN for the first time. Or that's my concern.
For instance, I know I'd never feel able to recommend a believing JW go to JWN. Not in a million years. Primarily because of the liberal use of 'Apostate' here. I could never use this site as a tool to help someone exit, largely for that reason.