Hi everyone
Some of you may recall my fairly recent attempt to find out using available data whether or not the internet is having a tangible impact on the Society's activities. My thread for this is as follows:
Now that the latest figures from the 2012 Yearbook are out (thanks to jwfacts), I have spent most of today trying to drill down deeper and get as accurate a picture as possible as to whether or not the theory can be proven.
I found the following website which offers very recent country-by-country internet penetration figures, as recent as March 2011 (approximately half way through the 2010/2011 service year):
http://www.internetworldstats.com/stats.htm
I took these figures, and merged them with the 2011 Service Year Report of Jehovah's Witnesses Worldwide, a PDF of which was posted on this forum by jwfacts. This was a pretty painstaking process, because in order to get accurate figures I needed to copy down the publisher figures for each country, so that I could get accurate averages for each group of penetration figures (if that makes sense).
For the sake of completeness, there were 19 countries listed in the Worldwide Report that did NOT have internet penetration figures published on the aforementioned site. There were as follows: Azores, Bonaire, Chuuk, Curacao, Kosrae, Madeira, Nevis, Pohnpei, Rodrigues, Rota, Saba, Saint Eustatius, Saint Kitts, Saint Maarten, Saint Pierre and Miquelon, Saipan, Tahiti, Tinian and Yap.
I have also had to ommit the "30 Other Lands" for statistical purposes, although I am open to the idea of running these figures through similar analysis if somebody on here can tell me with some authority which countries those are?
Anyway, before everyone falls asleep from boredom, here is the final graph which I feel shows overwhelmingly that the WEAKER the internet penetration, the GREATER the growth of publishers....
In case you'd like to check how I've arrived at the above figures, I will post the statistics for each of the "Internet penetration groups" depicted in the above graph.
These are the countries with 90 to 100% internet penetration:
These are the countries with 80 to 89.99% internet penetration:
These are the countries with 70 to 79.99% internet penetration:
These are the countries with 60 to 69.99% internet penetration:
These are the countries with 50 to 59.99% internet penetration:
These are the countries with 40 to 49.99% internet penetration:
These are the countries with 30 to 39.99% internet penetration:
These are the countries with 20 to 29.99% internet penetration:
These are the countries with 10 to 19.99% internet penetration:
And FINALLY, these are the countries in which the growth is truly prolific - those with LESS that 10% internet penetration:
So what do you think guys? Is this TANGIBLE proof that the Internet is impacting on the growth of the organization?
Let me know what you think!
Cedars