I got a copy of the recent Kingdom Ministry the other day and it reminded me of something in the book The Orwellian World of Jehovha's Witnesses by Heather and Garry Botting. It's on the front page of the December issue of the KM, they have a heading called "Not 'Alternative' Witnessing" where they explain that the term is no longer considered appropriate and "public" witnessing should be used instead.
In The Orwellian World of Jehovah's Witnesses the Bottings discuss the importance of the particular language JWs use to set themselves apart from other people. They redefine common words to give them a particular slant, such as "brother", "sister", "literature" and so on. Then they have their own special terms that only insiders understand: "great crowd", "faithful remnant", "field service". On top of that, changing the vocabulary from time to time also serves an important function as the Bottings explain, comparing the practice of constantly making small changes to the vocabulary with a passage from George Orwell's Nineteen Eighty Four:
The acceptability of a particular word or phrase may change from time to time, and good Witnesses stay on their toes. In fact, catching a fellow Witness using a verboten expression is a popular game - a form of social one-upmanship - not unlike the one that O'Brien plays with Winston Smith: "I noticed you had used two words which have become obsolete. But they have only become so very recently." (page 85)
Can't you just imagine a conversation like that the next time an unsuspecting Witness uses the now defunk phrase "alternative Witnessing"!
"Oh brother don't you know that term is not appropriate, it is not called alternative Witnessing because it should not be unusual. It is called public Witnessing!"
And the funny thing is, typically whoever makes such a correction seems to think they should personally take credit for making such a deduction about the old terminology, when in actual fact if it had not been changed in the literature they would still be using the old terminology himself. I know one brother who used to get positively angry with anyone who used the older expression "circuit convention" instead of "circuit assembly". In fact, even though I am not old enough to remember when "circuit convention" was used, I sometimes used the phrase by "accident" just to annoy this particular brother. And it did, it never failed! Get a grip you silly man!
Does anyone else use old terminology on purpose just to wind up other Witnesses?
Apart from that I find the article about not calling alternative Witnessing alternative Witnessing any more simply insulting. Is this really the most important thing the governing body could think to print in their 8-page monthy newsletter to their followers? Is this what they really mean by prividing the best so-called spiritual food in the world? People are undergoing all sorts of hardships and all sorts of problems the world over, and all they can think to write about is how ordinary Witnesses should alter their language to conform to the latest nit-picking they can come up with? It's pathetic. And I don't think they even realise how pathetic it is because no one tells them to their face how pathetic it is.