I remember hearing stories of an elderly brother who would go to the door and ask the householder what their favorite color was. If the householder responded blue...he would pull out the 'Truth' book, if his/her response was green it was the...well, you get the idea. This old brother had a book in every color and always placed them. I used to organize my mom's book shelf thinking it was so cool there were so many colors. Every year, the JW Year Book was different. Although, some of the messages and pictures in these books were a little scary the colors on the cover were usually pleasing. At 5 or 6, I remember seeing lion-like monsters in my Paradise Lost book that scared me and some of the language I didn't understand at all...but, it was a pretty soft peach color and I was proud of it.
When I grew up, I went into Advertising & Marketing and found out how important colors were in selling product. How color can affect our mind, actions and reactions. http://www.colormatters.com/entercolormatters.html
The first time I ever watched the Wizard of Oz, I gasped in amazement when the screen went from dreary black & white to full technicolor. It was awesome!
As a pioneer, I often made mental notes as to which of my outfits would help me place more literature. (and it wasn't the skin tight versions, although they didn't hurt) When I wore bright colors...fuchsia, yellow, orange, Hawaiian...I placed the most literature. Most of the people I placed literature with were Hispanic or Children. One day a sister I was with had on a bright yellow dress...and I was wearing a floral number with fuchsia, yellow and green (sounds horrid now) but, everyone we talked to responded. We placed SOOO much literature I remember joking with the car group on the way home that this was our new service uniform.
It's interesting to me now that I have peeked behind the great curtain at the "Wonderful" Wizard...how much full colored illustrations of beautiful places far far away enticed people to join in the quest for the Emerald City.
Now that I've made the journey....saw the Wizard....I realize it's content, not color....There's no place like home.
Edited cuz I found a cooler pic of the Emerald City