What makes the WTS think that having members walking around ''dressed to kill'',offering a magazine or book, make householders open the door and start a Bible study from people that they have no prior personal relationship?
Because it works and they have proof of that by the numbers they accumulate.
How do many become JWS other than being born in ?
Picking up a WT in a laundromat doesn't have the same appealing effect in comparison to a smiling individual whose
come directly to a person's front door step.
Its the WTS. own editorial writers responsibility to print something attractive and appealing on the front cover and inside the literature.
These two aspects of the JWS work togther with a singular objective.