I believe this is worldwide, repeating the pious-sneering "special" of last year for the REJECT Jesus Party season. Which never made sense.
Since when is "pioneering" merely doing more of something than the average, or committing to a certain amount? A real pioneer would prepare the way for others to follow. While this often does involve doing more hours than normal, that isn't always the case. But, regardless of whether the minimum is 30 hours a month or 200, running in circles around the same territory that people have been working steadily since who knows when is not pioneering! Even if you do so with an agreement to meet those hour requirements.
I myself remember when it was 60 hours a month to auxiliary pious-sneer. Regular pious-sneers had to get 1,000 hours during the circus year, and were supposed to do 90 a month (but would usually take time off late in the year). People may remember when auxiliary pious-sneers needed 75 hours a month and regular pious-sneering was 100 hours a month. Back in the 1940s, Boozerford insisted that all publishers needed a minimum of 60 hours a month--a far cry from today's getting 10 hours a month.
Hopefully, it will start fizzling. But somehow, it will be more guilt trips. As the excitement of pious-sneering wears out, they will start hounding everyone. "Everyone must pious-sneer this time" will be the key phrase, since the hours are "only" 30. This especially since this March has five Saturdays, and they love usurping that extra Saturday as field circus time. Put in 4 hours per Saturday, you have 20 hours right there. Another 2 hours each Sunday, and one evening where you put in 2 hours, and you are at the 30 mark. The "Two Evenings and the Weekend" option involves wasting 3 hours midweek (12 hours right there), leaving just 18 to waste during weekends. Working evenings, you just do one hour of field circus every day, and you are at 31 hours. Guilt will abound--of course, it doesn't stop there. Get your 30 in early, and the houndings to bump up to the 50 level begin.