Interesting. Couple observations for y'all.
In my (Catholic) parish, population ~ 750, we are preparing to receive 20 adults into full comunion. Compare that with these JW numbers and reflect on the fact that Catholics don't give a shit whether you convert or not. The most we might do is rip off a picture from the "Greatest Man" book and put it on a poster asking if you wanna convert.
Second, the demonstration is whack, but perhaps not whack like crack. By that I just mean the JWs have always been pretty up-front about how they change serious doctrines whenever they damn well feel like it. So, for me, the idea that the average JW really outta just get over it sounds like advice given -- and taken -- by them before. I guess that is a pretty odd stwar to be breaking backs, is all.
Lat, the idea that you force yourself to do right instead of wrong in order to become the sort of person who does right and not wrong is advice as old as Aristotle. You practice virtue, he said, and eventually you become virtuous.