More important than the reduction in the size of the new magazine is that the Watchtower will be actively promoting its website and encouraging people use it to download magazines. My concern is that this has the potential to lead to an increase in growth for the Watchtower.
The door-to-door preaching work has been one of the most inefficient means imaginable to gain converts, and done little more than tie up the time of active JWs. Now, by directing people to the internet, Witnesses can spread their message at an alarming rate for little cost.
Do you feel that this has the potential to lead to a surge in growth of Jehovah's Witnesses?
On the one hand, I think it will lead to people becoming more aware of Witnesses and the Watchtower message.
On the other hand, converting someone from being a virtual browser to a meeting attendee will still be a huge step.
I cannot decide what the outcome will be. When I see JWs adding comments online, such as at Yahoo Answers, most come across as imbeciles, and do little to enhance the image of the Wachtower. Also, anyone researching JWs on the internet is also likely to be researching other religions, and with a weight of evidence at their finger tips would be unlikely to embrace the Watchtower religion. However, I cannot help but worry that the huge marketing potential at their fingertips will potentially lead to increase.