popcorn_eater asked: " Sites generally have to pay Google, don't they, to make their results come up first on the search? Or like "sponsored results". I wonder if they will make this arrangement."
Actually no, sites don't have to pay Google for high positions in the search engines. They can get some advantage by buying Adwords space, but that can be a very expensive proposition for a company or corporation that is non-profit.
Most websites get on the first page of Google search by providing a well laid out website with lot of content (text and graphics). If a site has a well chosen domain name that describes its content and is recognizable to the general public, it will almost always end up on near the top of the list.
If you type in "Jehovah's Witnesses" you will get the Watchtower's three websites, a couple of others, and this site (jehovahs-witness.net) all on the first page.
If you type in "ex-jehovah's witnesses" you'll find the Yuku forum, Freeminds.com, this site, and my own site (ex-jw.com) all appearing on the first page. I'm sure none of those sites have paid Google anything for those search results. The reason they appear on the first page is that they are full of information about Jehovah's Witnesses and are kept up to date.
By combining the three sites it already has into one, the Watchtower will possibly shoot itself in the foot. Not only that, but when people search for information about Jehovah's Witnesses they will not only find the Watchtower's official website, but also this one, Freeminds, JWfacts, and ex-Jw.com lurking nearby. This is like setting up a new bookstore and then having Barnes & Noble, Amazon.com, Borders, and Powells all moving next door and across the street. Not only that, but readers will soon discover that the other stores offer information that is cheaper, more up-to-date, and a lot more fun to read.
The Watchtower will lose their competitive edge on the Internet. They may lose some of their own readers and followers by moving to the Internet because what they have to offer is mundane, stale, and boring. Those of us who have the stores next door (on the search engines) will offer the latest scandals, better documentation, and logic to our readers. Even faithful JWs will have to check us out to see what we know that they don't.
I really think that this move on the Watchtower's part will hurt them and help the rest of us..
JV