I think it's our perception that has changed.
JW-world was THE world - the entire inhabited earth was being M c Witnessed to, the clergy earthwide were in anguish over our message, there was always persecution somewhere because of our huge importance in the cosmos. Indeed, the whole of human history and Bible prophecy has been building up to the JWs' existence as a group, the big A and Paradise.
But when you 'wake up,' JW-world starts to shrink, non-JW-world becomes bigger and you come to the realization that in the grand scheme of things JWs are hardly a blip in most people's thoughts.