I'm wondering how they feel about their likeness being spammed all over the internet right now? I'll bet they didn't sign up for this kind of attention.
It reminds me of an article Wired magazine did on YouTube a couple years ago about people that had their careers or social life ruined by a viral YouTube video.
Anyway, it would be interesting to find out who these guys are and what may or may not end up happening with them over this.