In a separate thread, there's been intense discussion about how the GB is still seeking to tighten its grip on the rank and file. The latest evidence is the January 2013 Watchtower which rolls out hugely predictable statements about not doing anything to upset one's (JW) family by, for example, being in email contact with a disfellowshipped witness. It's hard to stifle the yawns. You mean, that's it?!
I disagree that the organization is getting stricter. To the contrary, the regular warnings suggest that more and more witnesses in good standing do not take the shunning policy that seriously. Hence the repeated warnings. Hell, if the rank and file are falling into line and vigorously shunning those who have been disfellowshipped, there wouldn't be the need for the periodic warnings (and, hey, the warnings are incredibly limp).
How some here have concluded that it is evidence things are getting stricter cannot be seen in the January 2013 article. It's the same old same old. Nothing new. Indeed, I get the distinct impression that the articles are desperately trying to whip up more compliance with the act of shunning because families - and especially individuals in those families - are choosing to continue associating with disfellowshipped JWs.