I think that every religious movement that gets off the ground needs a good publicist.
Thre Cult of Jesus would more than likely have remained a small insignificant sect of Judaism, and therefore disappeared like the Saducees in the 70CE holocaust, had it not been for bandy legged, myopic Paul, who was a great salesman.
The same with the "Russellites", once charismatic Chazzer was gone, the whole thing would have gone into oblivion, had it not been that J.F Ratherfraud saw a good business opportunity, muscled in and took over the whole shebang, and then went on to Sell ! Sell ! Sell ! ,or as he put it "Advertise , advertise, advertise" he added the bit "the KIng and the Kingdom", but he really was meaning all the books and magazines.
He even coined the word "Publishers" for those who would publicise his wares, not subtle at all was he ?
So, yes, ever since Rutherford took over it has been about getting publicity for what in his day was a tiny group, by making their doctrines , actions and very existence controversial. (The action outside Churches on a Sunday is a case in point)
It worked, and Freddie Franz knew it, so he formulated the Blood Doctrine to continue the publicity campaign, that cold-hearted man cared not how many died needlessly because of it, it would garner publicity, he said exactly that ! and publicity would lead to more paying members.
N.H Knorr was , by his own admission, only interested in business, he said he would have loved to run a large Department Store if he hadn't been involved in the W.T. Even his Gilead Schools and Theocratic Ministry Schools were designed to make better salesmen and women.
He ran the W.T exactly as he saw Corporate America was run, while he made sure that side of things functioned, he left doctrine to Freddie, especially if said Doctrine increased membership.
A cynical view of W.T history ? I don't think so, I think that is how it was, and, sadly, still is.