One thing should be brought forward in all respect to truthful honesty is that the WTS. self proclaimed doctrines were fraudulently devised and created to attract the attention from the public eyes and mind. In a way the WTS. pandered to the naive, the poorly educated, the insecure and coercively exploited these people to their own means. The core focus of course been the distributing and proliferation of the organization's published goods. Propagating the idea that they were the only true interpretors of the bible and that god had specifically chosen their organization, as well making the insinuation that if one was to please god upon the soon to come judgment day, they needed to be devoted adherent members of their organization.
This very crude marketing agenda/strategy is starting to cause its own problems now for there is becoming a long list of things (events) that simple just never happened. There's becoming an awakening of sorts inside the organization of why and what were really the reasons things were said and proclaimed as they were by the head editorial writers of the WTS., going right back to days of C T Russell. In kind of a ironic sense, the WTS. biggest problem the organization is now confronted with is " The Truth ".
The WTS is even aware of the situation themselves for now they are actually trying to apologize for the organization's past false claims and doctrines.