Back in 1973, when I was just a pre-teen, I remember that meetings in general were chock full of Persecution talks, Great Tribulation talks and Armageddon talks. So much so, that there was a hightened sense of anticipation that the end was really just a few years away. Most J-Dubs really believed, without any doubt, that Freddy's estimation about Armageddon in 1975 was a certainty (give or take a few months... not years). In fact, many sold their homes to pioneer in what they believed to be the few remaining years of this old system. The few Dubs who really didn't believe this, probably had a later year in mind but certainly not any year after 1999. But I remember having my fair share of scary Armageddon nightmares after misbehaving in the school yard.
Now in 2013, talks in general rarely mention Persecution, the Great Tribulation or even Armageddon (probably not even 1/4 of how often these subjects were covered just 40 years ago). Lately, from what I'm hearing, talks in general have evolved into more generic stuff that other religions talk about as well... morality, family, etc... with the occasional "do-more/give-more" guilt talk whenever the numbers dropped..
Have the GB 2.0 finally realized that most J-Dubs today are no longer buying their "Armageddon is just around the corner" message anymore?
Have they finally realized that the Dubs have gotten wiser over the years (thanks to the information highway) and want to hear a different message? It would appear so...
The next 10 years will prove to be very interesting.