I think in the deeper recesses of their minds they know that soon they will be loosing this battle and that some video on YouTube will go viral bringing them shame and exposure.
The way I see it, this battle is just starting and is going to get much worse in the future, they are multiplying the number of people willing to expose them by their cruel practice of disfellowshipping used as a form of information control.
People who are waking up to the Governing Body's deceptions are growing in numbers all the time, and what starts out as a trickle of people leaving can become a flood in time which seems very likely. As the numbers become greater and greater the more worried they should be, and this is seen in their more merciless treatment of those who no longer beleive their crap, they are willing to do what ever it takes to keep the rank and file in darkness and under their control. It all spells desparation to me.