BRAINCLEANED - not a #1 fan of the name either (but I'm not going to complain (too much)), but the idea of the whole thing and its mission is great. As far as the "marketing" aspect, I don't really see it as a marketing issue. Why?
You will NEVER EVER EVER EVER reach the mind of a cult member via marketing techniques. Never. WT has got their own marketing shit/propaganda so deeply embedded, there's no room for anything else.
As neat as the YouTube video is, no JW is going to wake up Saturaday morning, put some slick video on and go "Oh shit! I'm wrong about just about everything in my life! I must abandon my life/religion/hope/family--IMMEDIATELY!!"
Whether there's an AAWA or a WAWA or AWWWWWW you will only reach a cult member's mind on a one-two-one level; and I'm hoping that AAWA supports those of us trying to do that, as well as throw whatever they can Watchtower's way to make those bastards lives miserable.