Jesus wept - if they have to PAY for the services of a PR company to dictate common sense on so simple a matter their in trouble. Maybe more money than sense comes into play. I wouldn't be happy if I was a donor and this is where the money is going.
NO apology was made here anyway - unless I missed that tid-bit.
PS - NON-PROFIT COMPANIES. Is the biggest misnomer in the world. I know plenty of them. They strip out the money through wages and bonuses.
( not for one minute suggesting that AAWA would do any such thing - just highlighting how the system gets abused )