They are starting to realize they need to grab onto and hold the younger ones. As we know, JWs have the lowest rate of retention of "born-ins" of any religion in the United States.
As young JWs mature and reach adulthood, 2/3rds are waking-up and walking out the door. Of course the GB COULD always change their beliefs, policies and practices in a way that doesn't actually drive their youth away, but they just can't help themselves: Control-freaks gotta' control.
So they do what comes naturally, look for ways to control and manipulate at a younger age.
This is really sick!