They are changing with the times, the younger generation will barely pickup a book or magazine to read these days. In the U.S more and more people have tablets, Kindle's, Nooks, etc. Granted they have taken it a bit far but I think that's largely a financial issue (saving for Warwick, etc.).
The bullet point thing is also an attempt to simplify as people will especially not waste time reading a religious periodical. Times are changing, so much for Jehovah never changes.