In a conversation with my mum she said, "Son the friends love you and care about you so much. They would die for you. That's something you don't find in the world. You seem to have nice neighbors, but they don't love Jehovah. They would not be there for you if you needed them. Your dad and I would do anything for you! If something terrible happened and you were paralyzed, we would sell our house and move, take on jobs, go into debt, anything for you. That's a love the world doesn't have."
After getting to know many non JWs, I just don't see it. Where is the lack of love or the sub-witness love? My mum actually thinks that non-JW people have a poorer and different type of love and affection. I guess she HAS to think that to serve a god who kills so many families in the past and future? If they don't have full lives like her and are not truly living like her, then its not so bad? The psychology of it is really interesting.