Advertising the District Assembly on the Radio

by RubaDub 16 Replies latest watchtower bible

  • RubaDub
    RubaDub

    Is this just a local practice to South Florida or is it done in other areas too?

    I'm driving to work last week and on one of the most popular radio stations (primarily talk and politics) they were advertising the District Assembly in West Palm Beach Florida for next week.

    It was about a 30 second spot and was the typical "everyone is invited ... no collections taken" .... etc. etc.

    Is this common in other areas ???

    Rub a Dub

  • respectful_observer
    respectful_observer

    I've never heard a radio ad in my area.

    Silly thing is, that one 30 second radio ad you heard was probably more effective and was noticed by more people than all "special invitations" left at empty houses by all the dubs in the county. Good thing the door-to-door work is still "our primary way of reaching interested ones TM !!!"

    R_O

  • RubaDub
    RubaDub
    Silly thing is, that one 30 second radio ad you heard was probably more effective and was noticed by more people than all "special invitations" left at empty houses by all the dubs in the county.

    Respectful ...

    No doubt about it. When I come home from work, there is hardly a day when there is not something in the door or hanging from the door handle. I just grab it and throw it in the trash.

    What just struck me as a bit odd (but maybe rather clever) was that is was advertised on the most political talk station down here ... talk and mostly politics 24 hours a day. It may be good to advertise on talk stations since people who tune in to them are generally there to actually listen.

    Rub a Dub

  • Honesty
    Honesty

    'No collections taken..."

    Wait until the visitors see the big brown "Contributions for the World Wide Work" boxes at the end of every session.

  • BluesBrother
    BluesBrother

    "Silly thing is, that one 30 second radio ad you heard was probably more effective and was noticed by more people than all "special invitations" left at empty houses by all the dubs in the county."

    Yes, but it would not fulfil the prime objective, which was to keep the R & F busy, pushing the tracts onto people. Also the tracts keep the Convention before the minds of the publishes in the weeks leading up to it. If they constantly read how good it will be and tell others, they are more likely to not skip it.....They are the ones who will attend.

    NB I have never heard such an advert over here

  • DesirousOfChange
    DesirousOfChange

    .

    Some years ago in our area an active JW worked for one of the networks and they aired an "invitation" as a public service announcement.

    I suspect it was freebie and done as the result of a "news release" from Convention HQ or something similar.

    Doc

  • JakeM2012
    JakeM2012

    Desireous of change, That is the ticket... One elder in our hall was in charge of "news service" (I believe it was called), the local elder handling it would send a short message to radio and TV stations and sometimes as a service to the community they would make the announcement. No guarantee of home many times, etc, generally it was a one-time deal. But as pointed out by RO it did more advertising than all the invitations cramed in the door. Most radio stations will handle community service announcements. You can be sure that WTBTS isn't paying a dime.

  • RubaDub
    RubaDub
    Most radio stations will handle community service announcements. You can be sure that WTBTS isn't paying a dime.

    What doesn't make sense to me is that it was during the day.

    Most public service announcements that I hear are typically late at night or early weekend mornings when most people are not listening.

    Rub a Dub

  • respectful_observer
    respectful_observer

    What just struck me as a bit odd (but maybe rather clever) was that is was advertised on the most political talk station down here ... talk and mostly politics 24 hours a day. It may be good to advertise on talk stations since people who tune in to them are generally there to actually listen.

    I'd be surprised if they were that targeted in their approach, but sterotypically a larger percentage of political talk radio listeners are more conservative on social issues (gay marriage, abortion, etc.). At that point the Org would only have to convice them that they should be politically neutral!

  • sir82
    sir82

    That's weird - never heard of that before.

    Probably as suggested above, a PSA.

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