There will be a total of four segments of the annual meeting broadcast that weekend (Saturday morning, Saturday afternoon, Sunday morning, Sunday afternoon). In the US, we are invited to attend only one of the four segments. Until now, I thought that each of these segments would be a little slice of the annual meeting, so that the morning group would see something different than the afternoon group, and the Saturday groups would see something different than the Sunday groups. Now I am convinced that I was completely wrong, and that each of these four segments will be exactly alike: 2 hour sales pitches for the new bible, and nothing more.
First hour: Drum roll leading up to the release, including how important it is to preserve god's word and the long history of those who have risked their lives to do so, such as Wycliffe, Tyndale, etc., followed by a self-agrandizing discussion of how JWs have continued the tradition of bible scholarship and preservation of the sacred book down through our day, beginning with the first NWT in the early 60's.
Second hour: Release of the new bible, and the announcement that everyone in attendance will get a copy today, followed by the appeal to donate not only for your own copy, but for those that will ultimately be distributed to those less fortunate than yourself (see Sir82 and DOC's posts). I think that for those in first-world countries, the average donation per recipient will be in the $50 range, for a book that likely cost the WTS less than $5 to produce.
Some here have made the good point that an electronic bible would be much easier and less costly to change as 'new light' arises, and I believe that the new bible will certainly be available online. However, this publishing company understands that no one will contribute anything for that. In order to get the big donations, they have to gift (wink, wink!) something substantial, a printed copy, and likely one that is nicely bound. The expanded appendix will allow the embarressingly outdated Reasoning book to be retired. For the WTS, this thing is a real winner.