For Jehovah Witnesses, any mediocre advancement in the organization is looked at as if the wheel as been reinvented - even if it doesn't measure up against other projects outside of the Watchtower bubble.
A good example is the JW Library app that just came out. I'm in the mobile development business and believe me when i tell you that the app is a joke when compared with what's out there.
Still for JWs, and after reading the reaction to it by the witnesses espeically on social media, you would think that Jehovah and the angels themselves had just designed the most advanced IPAD app in the history of mankind.