The movies may not create a "click", but certainly will allow for the start of a conversation.
I told my mom about the movie, and asked her about the red pill/ blue pill. At first, she said she preferred the blue pill. When I expressed shock, I said, so... you would like to not know, for example, if my dad got an illness, or would you rather know and DEAL WITH IT?
Then she said, immediately, OF COURSE I WOULD LIKE TO KNOW! I would like the RED PILL!
=)
SUCCESS!!
I just have to one day actually connect the dots.... but she KNOWS in her mind that no one likes being deceived. She thinks most would take the red pill...