Interesting that KM doesn't actually tell the publishers to tell the householders the real reason they are at their door. They tell you to say something like, "We are here because people are concerned about crime..." WRONG! We didnt' go to their door because people were concerned about crime or whatever. A police officer or security screen sales person would come to your door because 'people are concerned about crime.'. JWs are at their door because they are told that if they're not, they'll miss out on life. They are there because they have to be.
So a truthful presentation would be, "Good morning. My name is Julia and this is my friend Jasmine. We have come because we believe that we will die at Armageddon if we don't. If we stayed home this morning and slept in, or went shopping or took the kids out, we would have been crushed with guilt that we were not 'seeking first the kingdom. We don't really care about you, but if we don't come to your door, God won't love us. Have you ever felt so compelled to do something that when you didn't do it you felt your very life was at stake? [allow for answer]
and so on and so forth.