The actual definition of the word was posted earlier--changing your beliefs.
The wts, much like the Mormon church, literally demonizes the word. This is just their own need to control others.
October 1 WT 1909: "They seem inoculated with madness, Satanic hydrophobia [rabies]. Some of them smite us and then claim that we did the smiting. They are ready to say and write contemptible falsities and to stoop to do meanness."
factnet: Coercive Mind Control Tactics...How Do They Work?
The tactics used to create undue psychological and social influence, often by means involving anxiety and stress, fall into seven main categories.
- TACTIC 1
Increase suggestibility and "soften up" the individual through specific hypnotic or other suggestibility-increasing techniques such as:Extended audio, visual, verbal, or tactile fixation drills, Excessive exact repetition of routine activities, Sleep restriction and/or Nutritional restriction.
- TACTIC 2
Establish control over the person's social environment, time and sources of social support by a system of often-excessive rewards and punishments. Social isolation is promoted. Contact with family and friends is abridged, as is contact with persons who do not share group-approved attitudes. Economic and other dependence on the group is fostered.
- TACTIC 3
Prohibit disconfirming information and non supporting opinions in group communication. Rules exist about permissible topics to discuss with outsiders. Communication is highly controlled. An "in-group" language is usually constructed.
- TACTIC 4
Make the person re-evaluate the most central aspects of his or her experience of self and prior conduct in negative ways. Efforts are designed to destabilize and undermine the subject's basic consciousness, reality awareness, world view, emotional control and defense mechanisms. The subject is guided to reinterpret his or her life's history and adopt a new version of causality.
- TACTIC 5
Create a sense of powerlessness by subjecting the person to intense and frequent actions and situations which undermine the person's confidence in himself and his judgment.
- TACTIC 6
Create strong aversive emotional arousals in the subject by use of nonphysical punishments such as intense humiliation, loss of privilege, social isolation, social status changes, intense guilt, anxiety, manipulation and other techniques.
- TACTIC 7
Intimidate the person with the force of group-sanctioned secular psychological threats. For example, it may be suggested or implied that failure to adopt the approved attitude, belief or consequent behavior will lead to severe punishment or dire consequences such as physical or mental illness, the reappearance of a prior physical illness, drug dependence, economic collapse, social failure, divorce, disintegration, failure to find a mate, etc.