We had the pioneer assist "talk" a couple of weeks ago, and yes, it wasn't so much advertising or recommending, rather stating you were weak in faith to pass up the opportunity... A LOT of peeps were asking to get involved at the end.
As well as this, I get the impression that there's a large amount of pressure on younger members to pioneer, even though the Society has relaxed its views on schooling, a few comments were made, by the speaker, that school was a waste of time, using the fisherman example, I'm not sure if anyone else has heard this. I have been studying for only a couple of months, but I'm already being "asked" to come into service, and I'm not exactely meek, lol!