I just took the first page of the 2013 Report and added two new columns to look at alternative ways of calculating the 'increase'
First column: 2013 Av. Pubs minus 2012 Av. Pubs
Second column: % of increase if only baptisms were counted*
(*Not sure if my calculations were correct here, but calculated the % of baptisms in relation to the 2012 Av. Pubs to see what increase that would make)
I added a red dot next to each number in the first column that was lower than the number of baptisms. The difference in numbers is quite staggering.
Please add your comments, especially as calculating percentages is not my strong point. Let me know if you would like to see the other pages too, and I will do them too.