Once again, the WTS has painted itself into a corner.
They are trying to brand themselves as "modern" with a content-packed website and they brag about their "Bible information in 600 languages !!!! !!!" and their Caleb videos and yadda yadda yadda.
Meanwhile, their most fiercely loyal adherents are those aged 60 & up, well over half of whom probably are afraid to touch a cell phone, let alone use a computer or tablet, let alone go hunting on the "demonic internets" for JW.org.
So what happens? The millennials are all walking around showing off their electronics ("The only reason I bought my iphone 5 was to use it for JW.org" ), and the older guys think they are missing out.
The law of unintended consequences....The WTS sees they are losing kids by the droves so they try to appeal to what the kids are interested in.
And in so doing, they alienate their most loyal guys...the ones they were counting on to die and leave them all their $$$$ in their wills.